activity
20092025
most citedAnalyzing gender inequality through large-scale Facebook advertising data

90 citations · 202 across the 14 of their papers we have counts for

collaborators

15 papers

cs.AI2025★ 1 cited

From Prompts to Power: Measuring the Energy Footprint of LLM Inference

Francisco Caravaca, Ángel Cuevas, Rubén Cuevas

The rapid expansion of Large Language Models (LLMs) has introduced unprecedented energy demands, extending beyond training to large-scale inference workloads that often dominate to…

stat.ML2025

Random Projections and Natural Sparsity in Time-Series Classification: A Theoretical Analysis

Jorge Marco-Blanco, Rubén Cuevas

Time-series classification is essential across diverse domains, including medical diagnosis, industrial monitoring, financial forecasting, and human activity recognition. The Rocke…

cs.SI2024

Digital Advertising in a Post-Cookie World: Charting the Impact of Google's Topics API

Jesús Romero, Ángel Cuevas, Rubén Cuevas

Integrating Google's Topics API into the digital advertising ecosystem represents a significant shift toward privacy-conscious advertising practices. This article analyses the impl…

cs.SI2021★ 13 cited

Unique on Facebook: Formulation and Evidence of (Nano)targeting Individual Users with non-PII Data

José González-Cabañas, Ángel Cuevas, Rubén Cuevas +2

The privacy of an individual is bounded by the ability of a third party to reveal their identity. Certain data items such as a passport ID or a mobile phone number may be used to u…

cs.SI2021★ 17 cited

Digital Contact Tracing: Large-scale Geolocation Data as an Alternative to Bluetooth-based Apps' Failure

José González-Cabañas, Ángel Cuevas, Rubén Cuevas +1

The currently deployed contact-tracing mobile apps have failed as an efficient solution in the context of the COVID-19 pandemic. None of them has managed to attract the number of a…

cs.SI2019★ 25 cited

Does Facebook Use Sensitive Data for Advertising Purposes? Worldwide Analysis and GDPR Impact

Ángel Cuevas, José González Cabañas, Aritz Arrate +1

The recent European General Data Protection Regulation (GDPR) and other data protection regulations restrict the processing of some categories of personal data (health, political o…