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stat.ME2024
Heteroscedasticity-aware stratified sampling to improve uplift modeling
Björn Bokelmann, Stefan Lessmann
In many business applications, including online marketing and customer churn prevention, randomized controlled trials (RCT's) are conducted to investigate on the effect of specific…
stat.ME2022★ 1 cited
Improving uplift model evaluation on RCT data
Björn Bokelmann, Stefan Lessmann
Estimating treatment effects is one of the most challenging and important tasks of data analysts. In many applications, like online marketing and personalized medicine, treatment n…