activity
20212024
most citedLinkLouvain: Link-Aware A/B Testing and Its Application on Online Marketing Campaign

2 citations · 5 across the 7 of their papers we have counts for

collaborators

8 papers

cs.IR2024

Leave No One Behind: Online Self-Supervised Self-Distillation for Sequential Recommendation

Shaowei Wei, Zhengwei Wu, Xin Li +5

Sequential recommendation methods play a pivotal role in modern recommendation systems. A key challenge lies in accurately modeling user preferences in the face of data sparsity. T…

cs.IR2024★ 1 cited

Breaking the Barrier: Utilizing Large Language Models for Industrial Recommendation Systems through an Inferential Knowledge Graph

Qian Zhao, Hao Qian, Ziqi Liu +2

Recommendation systems are widely used in e-commerce websites and online platforms to address information overload. However, existing systems primarily rely on historical data and…

cs.LG2023★ 1 cited

Marketing Budget Allocation with Offline Constrained Deep Reinforcement Learning

Tianchi Cai, Jiyan Jiang, Wenpeng Zhang +7

We study the budget allocation problem in online marketing campaigns that utilize previously collected offline data. We first discuss the long-term effect of optimizing marketing b…

cs.LG2023

Model-free Reinforcement Learning with Stochastic Reward Stabilization for Recommender Systems

Tianchi Cai, Shenliao Bao, Jiyan Jiang +5

Model-free RL-based recommender systems have recently received increasing research attention due to their capability to handle partial feedback and long-term rewards. However, most…

cs.LG2021★ 1 cited

Adversarial Learning for Incentive Optimization in Mobile Payment Marketing

Xuanying Chen, Zhining Liu, Li Yu +5

Many payment platforms hold large-scale marketing campaigns, which allocate incentives to encourage users to pay through their applications. To maximize the return on investment, i…

cs.LG2021

A Policy Efficient Reduction Approach to Convex Constrained Deep Reinforcement Learning

Tianchi Cai, Wenpeng Zhang, Lihong Gu +2

Although well-established in general reinforcement learning (RL), value-based methods are rarely explored in constrained RL (CRL) for their incapability of finding policies that ca…

cs.LG2021

Adaptive Optimizers with Sparse Group Lasso for Neural Networks in CTR Prediction

Yun Yue, Yongchao Liu, Suo Tong +7

We develop a novel framework that adds the regularizers of the sparse group lasso to a family of adaptive optimizers in deep learning, such as Momentum, Adagrad, Adam, AMSGrad, Ada…

cs.SI2021★ 2 cited

LinkLouvain: Link-Aware A/B Testing and Its Application on Online Marketing Campaign

Tianchi Cai, Daxi Cheng, Chen Liang +6

A lot of online marketing campaigns aim to promote user interaction. The average treatment effect (ATE) of campaign strategies need to be monitored throughout the campaign. A/B tes…