2 papers
cs.GT2026
Ad Insertion in LLM-Generated Responses
Shengwei Xu, Zhaohua Chen, Xiaotie Deng +2
Sustainable monetization of large language models (LLMs) remains a critical open challenge. Traditional search advertising, which relies on static keywords, fails to capture the fl…
cs.GT2024
Are Bounded Contracts Learnable and Approximately Optimal?
Yurong Chen, Zhaohua Chen, Xiaotie Deng +1
This paper considers the hidden-action model of the principal-agent problem, in which a principal incentivizes an agent to work on a project using a contract. We investigate whethe…