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cs.CL2023
Long-Term Ad Memorability: Understanding & Generating Memorable Ads
Harini SI, Somesh Singh, Yaman K Singla +5
Despite the importance of long-term memory in marketing and brand building, until now, there has been no large-scale study on the memorability of ads. All previous memorability stu…
cs.CL2023
Large Content And Behavior Models To Understand, Simulate, And Optimize Content And Behavior
Ashmit Khandelwal, Aditya Agrawal, Aanisha Bhattacharyya +8
Shannon and Weaver's seminal information theory divides communication into three levels: technical, semantic, and effectiveness. While the technical level deals with the accurate r…