1 citations · 1 across the 3 of their papers we have counts for
3 papers
How Well Do Large Language Models Capture Human Personality?
Aanisha Bhattacharyya, Yaman Kumar Singla, Rajiv Ratn Shah +2
Large language models (LLMs) are increasingly used to simulate human populations via persona prompting, often under the assumptions that richer persona descriptions improve behavio…
Long-Term Ad Memorability: Understanding & Generating Memorable Ads
Harini SI, Somesh Singh, Yaman K Singla +5
Despite the importance of long-term memory in marketing and brand building, until now, there has been no large-scale study on the memorability of ads. All previous memorability stu…
Large Content And Behavior Models To Understand, Simulate, And Optimize Content And Behavior
Ashmit Khandelwal, Aditya Agrawal, Aanisha Bhattacharyya +8
Shannon and Weaver's seminal information theory divides communication into three levels: technical, semantic, and effectiveness. While the technical level deals with the accurate r…