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20062024
most citedDo CRM Systems Cause One-to-One Marketing Effectiveness?

34 citations · 59 across the 9 of their papers we have counts for

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stat.ME2021

SMART Binary: Sample Size Calculation for Comparing Adaptive Interventions in SMART studies with Longitudinal Binary Outcomes

John J. Dziak, Daniel Almirall, Walter Dempsey +2

Sequential Multiple-Assignment Randomized Trials (SMARTs) play an increasingly important role in psychological and behavioral health research. This experimental approach enables re…