most citedCausalMMM: Learning Causal Structure for Marketing Mix Modeling

9 citations · 9 across the 3 of their papers we have counts for

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cs.LG2026

MAC: A Conversion Rate Prediction Benchmark Featuring Labels Under Multiple Attribution Mechanisms

Jinqi Wu, Sishuo Chen, Zhangming Chan +9

Multi-attribution learning (MAL), which enhances model performance by learning from conversion labels yielded by multiple attribution mechanisms, has emerged as a promising learnin…