most citedCausalMMM: Learning Causal Structure for Marketing Mix Modeling

9 citations · 9 across the 2 of their papers we have counts for

collaborators
Showing cs.CLShow all

1 paper · 1 filter

cs.CL2026

Can Large Language Models Identify Meaningful Touchpoints in Conversion Attribution?

Jinqi Wu, Sishuo Chen, Zhangming Chan +9

Touchpoint selection in conversion attribution, namely identifying meaningful touchpoints contributing to conversions, is essential for e-commerce recommendation and online adverti…