19 citations · 26 across the 6 of their papers we have counts for
Showing cs.IRShow all
2 papers · 1 filter
cs.IR2022
Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework
Yanwu Yang, Bernard J. Jansen, Yinghui Yang +2
In sponsored search advertising, keywords serve as an essential bridge linking advertisers, search users and search engines. Advertisers have to deal with a series of keyword decis…
cs.IR2009★ 2 cited
Learning about Potential Users of Collaborative Information Retrieval Systems
Madhu Reddy, Bernard J. Jansen
One of the key components of designing usable and useful collaborative information retrieval systems is to understand the needs of the users of these systems. Our research team has…