19 citations · 26 across the 6 of their papers we have counts for
6 papers
Aggregate effects of advertising decisions: a complex systems look at search engine advertising via an experimental study
Yanwu Yang, Xin Li, Bernard J. Jansen +1
Purpose: We model group advertising decisions, which are the collective decisions of every single advertiser within the set of advertisers who are competing in the same auction or…
Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework
Yanwu Yang, Bernard J. Jansen, Yinghui Yang +2
In sponsored search advertising, keywords serve as an essential bridge linking advertisers, search users and search engines. Advertisers have to deal with a series of keyword decis…
How Search Engine Advertising Affects Sales over Time: An Empirical Investigation
Yanwu Yang, Kang Zhao, Daniel Zeng +1
As a mainstream marketing channel on the Internet, Search Engine Advertising (SEA) has a huge business impact and attracts a plethora of attention from both academia and industry.…
Use Cases and Outlooks for Automatic Analytics
Joni Salminen, Bernard J. Jansen
The landscape of analytics is changing rapidly. Much of online user analytics, however, is based on collection of various user analytics numbers. Understanding these numbers, and t…
What We Read, What We Search: Media Attention and Public Attention Among 193 Countries
Haewoon Kwak, Jisun An, Joni Salminen +2
We investigate the alignment of international attention of news media organizations within 193 countries with the expressed international interests of the public within those same…
Learning about Potential Users of Collaborative Information Retrieval Systems
Madhu Reddy, Bernard J. Jansen
One of the key components of designing usable and useful collaborative information retrieval systems is to understand the needs of the users of these systems. Our research team has…