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20212026
most citedAds Recommendation in a Collapsed and Entangled World

22 citations · 48 across the 8 of their papers we have counts for

collaborators

8 papers

cs.IR2026

NOVA: A Verification-Aware Agent Harness for Architecture Evolution in Industrial Recommender Systems

Shaohua Liu, Liang Fang, Yilong Sun +16

Industrial advertising recommender systems are continually improved through architecture modifications, yet production iteration remains expert-intensive because coordinated change…

cs.IR2026

SIREN: Unified Multi-Granularity Semantic Interaction for Multi-Modal Lifelong User Interest Modeling

Yaqian Zhang, Ruyi Yu, Tianyi Li +13

Industrial recommender systems increasingly leverage lifelong user behavior histories and rich multi-modal content to capture evolving user preferences. However, effectively integr…

cs.IR2026

FEDIN: Frequency-Enhanced Deep Interest Network for Click-Through Rate Prediction

Zenan Dai, Jinpeng Wang, Junwei Pan +3

Sequential recommendation models often struggle to capture latent periodic patterns in user interests, primarily due to the noise inherent in time-domain behavioral data. While fre…

cs.IR2024

LEADRE: Multi-Faceted Knowledge Enhanced LLM Empowered Display Advertisement Recommender System

Fengxin Li, Yi Li, Yue Liu +11

Display advertising provides significant value to advertisers, publishers, and users. Traditional display advertising systems utilize a multi-stage architecture consisting of retri…

cs.IR2024

Crocodile: Cross Experts Covariance for Disentangled Learning in Multi-Domain Recommendation

Zhutian Lin, Junwei Pan, Haibin Yu +7

Multi-domain learning (MDL) has become a prominent topic in enhancing the quality of personalized services. It's critical to learn commonalities between domains and preserve the di…

cs.IR2024★ 11 cited

Understanding the Ranking Loss for Recommendation with Sparse User Feedback

Zhutian Lin, Junwei Pan, Shangyu Zhang +5

Click-through rate (CTR) prediction is a crucial area of research in online advertising. While binary cross entropy (BCE) has been widely used as the optimization objective for tre…

cs.IR2024★ 22 cited

Ads Recommendation in a Collapsed and Entangled World

Junwei Pan, Wei Xue, Ximei Wang +7

We present Tencent's ads recommendation system and examine the challenges and practices of learning appropriate recommendation representations. Our study begins by showcasing our a…

cs.IR2021★ 15 cited

Mixture of Virtual-Kernel Experts for Multi-Objective User Profile Modeling

Zhenhui Xu, Meng Zhao, Liqun Liu +3

In industrial applications like online advertising and recommendation systems, diverse and accurate user profiles can greatly help improve personalization. Deep learning is widely…