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cs.GT2026
Token-Level Advertising
Hanbing Liu, Bowei Zhang, Changyuan Yu +2
Generative AI is transforming how people access information, challenging traditional advertising mechanisms built around predefined slots. Towards generation-native advertising, we…
cs.GT2025
Optimal Auction Design in the Joint Advertising
Yang Li, Yuchao Ma, Qi Qi
Online advertising is a vital revenue source for major internet platforms. Recently, joint advertising, which assigns a bundle of two advertisers in an ad slot instead of allocatin…