3 citations · 3 across the 5 of their papers we have counts for
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cs.IR2023★ 3 cited
Beyond Rankings: Exploring the Impact of SERP Features on Organic Click-through Rates
Erik Fubel, Niclas Michael Groll, Patrick Gundlach +2
Search Engine Result Pages (SERPs) serve as the digital gateways to the vast expanse of the internet. Past decades have witnessed a surge in research primarily centered on the infl…
cs.LG2023
Interpretable Deep Learning for Forecasting Online Advertising Costs: Insights from the Competitive Bidding Landscape
Fynn Oldenburg, Qiwei Han, Maximilian Kaiser
As advertisers increasingly shift their budgets toward digital advertising, accurately forecasting advertising costs becomes essential for optimizing marketing campaign returns. Th…