3 citations · 3 across the 3 of their papers we have counts for
3 papers
Competition-Aware CPC Forecasting with Near-Market Coverage
Sebastian Frey, Edoardo Beccari, Maximilian Kranz +4
Cost-per-click (CPC) in paid search is an auction-generated outcome shaped by a competitive landscape that is only partially observable from any single advertiser's history. From 1…
Cross-Platform E-Commerce Product Categorization and Recategorization: A Multimodal Hierarchical Classification Approach
Lotte Gross, Rebecca Walter, Nicole Zoppi +4
This study addresses critical industrial challenges in e-commerce product categorization, namely platform heterogeneity and the structural limitations of existing taxonomies, by de…
Beyond Rankings: Exploring the Impact of SERP Features on Organic Click-through Rates
Erik Fubel, Niclas Michael Groll, Patrick Gundlach +2
Search Engine Result Pages (SERPs) serve as the digital gateways to the vast expanse of the internet. Past decades have witnessed a surge in research primarily centered on the infl…