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cs.LG2026
PlatformBid: An Auto-Bidding Benchmark from a Unified Advertising Platform's Perspective
Shengtian Yang, Yewen Li, Peng Jiang +4
Real-time bidding is central to computational advertising, comprising three elements: Supply Side Platform (SSP) selling ad impressions, Demand Side Platform (DSP) bidding for adve…
cs.CL2026
LBM: Hierarchical Large Auto-Bidding Model via Reasoning and Acting
Yewen Li, Zhiyi Lyu, Peng Jiang +3
The growing scale of ad auctions on online advertising platforms has intensified competition, making manual bidding impractical and necessitating auto-bidding to help advertisers a…