1 citations · 1 across the 5 of their papers we have counts for
5 papers
PlatformBid: An Auto-Bidding Benchmark from a Unified Advertising Platform's Perspective
Shengtian Yang, Yewen Li, Peng Jiang +4
Real-time bidding is central to computational advertising, comprising three elements: Supply Side Platform (SSP) selling ad impressions, Demand Side Platform (DSP) bidding for adve…
LBM: Hierarchical Large Auto-Bidding Model via Reasoning and Acting
Yewen Li, Zhiyi Lyu, Peng Jiang +3
The growing scale of ad auctions on online advertising platforms has intensified competition, making manual bidding impractical and necessitating auto-bidding to help advertisers a…
Generative Auto-Bidding in Large-Scale Competitive Auctions via Diffusion Completer-Aligner
Yewen Li, Jingtong Gao, Nan Jiang +7
Auto-bidding is central to computational advertising, achieving notable commercial success by optimizing advertisers' bids within economic constraints. Recently, large generative m…
Generative Auto-Bidding with Value-Guided Explorations
Jingtong Gao, Yewen Li, Shuai Mao +8
Auto-bidding, with its strong capability to optimize bidding decisions within dynamic and competitive online environments, has become a pivotal strategy for advertising platforms.…
GAS: Generative Auto-bidding with Post-training Search
Yewen Li, Shuai Mao, Jingtong Gao +6
Auto-bidding is essential in facilitating online advertising by automatically placing bids on behalf of advertisers. Generative auto-bidding, which generates bids based on an adjus…