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cs.DB2025
The system of processing and analysis of customer tracking data for customer journey research on the base of RFID technology
Marina Kholod
The article focuses on researching a system for processing and analyzing tracking data based on RFID technology to study the customer journey in retail. It examines the evolution o…
cs.DB2024
Market Basket Analysis Using Rule-Based Algorithms and Data Mining Techniques
Marina Kholod, Nikita Mokrenko
The research identifies association rules that can inform marketing strategies and enhance operational efficiency. A structured methodology is applied to extract and interpret mean…