3 papers
cs.DB2025
The system of processing and analysis of customer tracking data for customer journey research on the base of RFID technology
Marina Kholod
The article focuses on researching a system for processing and analyzing tracking data based on RFID technology to study the customer journey in retail. It examines the evolution o…
cs.DB2024
Market Basket Analysis Using Rule-Based Algorithms and Data Mining Techniques
Marina Kholod, Nikita Mokrenko
The research identifies association rules that can inform marketing strategies and enhance operational efficiency. A structured methodology is applied to extract and interpret mean…
econ.EM2023
Development of Choice Model for Brand Evaluation
Marina Kholod, Nikita Mokrenko
Consumer choice modeling takes center stage as we delve into understanding how personal preferences of decision makers (customers) for products influence demand at the level of the…