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20232026
most citedAuto-bidding and Auctions in Online Advertising: A Survey

1 citations · 1 across the 4 of their papers we have counts for

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cs.GT2026

From Compensation Design to Budget-Feasible Mechanisms: A Constant Approximation for Subadditive Valuations

Ioannis Anagnostides, Kshipra Bhawalkar, Christopher Liaw +3

Budget-feasible mechanism design is a classic framework introduced by Singer, but there is still a wide gap between existing upper and lower bounds. In this paper, we significantly…

cs.GT2026

Compensation Design

Ioannis Anagnostides, Kshipra Bhawalkar, Christopher Liaw +5

We introduce compensation design, the problem of designing payment rules that incentivize high-quality contributions in decentralized environments. Here, a budget-constrained princ…

cs.GT2025

Risk-Averse and Optimistic Advertiser Incentive Compatibility in Auto-bidding

Christopher Liaw, Wennan Zhu

The rise of auto-bidding has created challenges for ensuring advertiser incentive compatibility, particularly when advertisers delegate bidding to agents with high-level constraint…

cs.GT2025

Equilibria and Learning in Modular Marketplaces

Kshipra Bhawalkar, Jeff Dean, Christopher Liaw +2

We envision a marketplace where diverse entities offer specialized "modules" through APIs, allowing users to compose the outputs of these modules for complex tasks within a given b…

cs.GT20241 cited

Auto-bidding and Auctions in Online Advertising: A Survey

Gagan Aggarwal, Ashwinkumar Badanidiyuru, Santiago R. Balseiro +23

In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opp…

cs.GT2023

Efficiency of Non-Truthful Auctions in Auto-bidding with Budget Constraints

Christopher Liaw, Aranyak Mehta, Wennan Zhu

We study the efficiency of non-truthful auctions for auto-bidders with both return on spend (ROS) and budget constraints. The efficiency of a mechanism is measured by the price of…