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cs.IR2026
UniCon: A Unified Context-Centric Modeling Paradigm for CTR Prediction
Jiajun Cui, Zhengqi Xu, Fan Zhang +6
Unified modeling has become a major direction for industrial click-through rate (CTR) prediction. Existing approaches typically unify sequential and non-sequential signals at the t…
cs.IR2025
HoMer: Addressing Heterogeneities by Modeling Sequential and Set-wise Contexts for CTR Prediction
Shuwei Chen, Jiajun Cui, Zhengqi Xu +4
Click-through rate (CTR) prediction, which models behavior sequence and non-sequential features (e.g., user/item profiles or cross features) to infer user interest, underpins indus…