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cs.LG2026
Selective Test-Time Compute Scaling for Click-Through Rate Prediction via Uncertainty-Triggered Feature Path Exploration
Moyu Zhang, Yun Chen, Yujun Jin +3
Scaling test-time compute has proven highly effective for language models, yet this opportunity remains largely unexplored for industrial Click-Through Rate (CTR) prediction. CTR m…
cs.LG2025
MATT-CTR: Unleashing a Model-Agnostic Test-Time Paradigm for CTR Prediction with Confidence-Guided Inference Paths
Moyu Zhang, Yun Chen, Yujun Jin +3
Recently, a growing body of research has focused on either optimizing CTR model architectures to better model feature interactions or refining training objectives to aid parameter…