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Kunlun: Establishing Scaling Laws for Massive-Scale Recommendation Systems through Unified Architecture Design
Bojian Hou, Xiaolong Liu, Xiaoyi Liu +26
Deriving predictable scaling laws that govern the relationship between model performance and computational investment is crucial for designing and allocating resources in massive-s…
Meta Lattice: Model Space Redesign for Cost-Effective Industry-Scale Ads Recommendations
Liang Luo, Yuxin Chen, Zhengyu Zhang +39
The rapidly evolving landscape of products, surfaces, policies, and regulations poses significant challenges for deploying state-of-the-art recommendation models at industry scale,…
External Large Foundation Model: How to Efficiently Serve Trillions of Parameters for Online Ads Recommendation
Mingfu Liang, Xi Liu, Rong Jin +104
Ads recommendation is a prominent service of online advertising systems and has been actively studied. Recent studies indicate that scaling-up and advanced design of the recommenda…
InterFormer: Effective Heterogeneous Interaction Learning for Click-Through Rate Prediction
Zhichen Zeng, Xiaolong Liu, Mengyue Hang +25
Click-through rate (CTR) prediction, which predicts the probability of a user clicking an ad, is a fundamental task in recommender systems. The emergence of heterogeneous informati…