3 papers
cs.IR2025
Meta Lattice: Model Space Redesign for Cost-Effective Industry-Scale Ads Recommendations
Liang Luo, Yuxin Chen, Zhengyu Zhang +39
The rapidly evolving landscape of products, surfaces, policies, and regulations poses significant challenges for deploying state-of-the-art recommendation models at industry scale,…
cs.IR2025
External Large Foundation Model: How to Efficiently Serve Trillions of Parameters for Online Ads Recommendation
Mingfu Liang, Xi Liu, Rong Jin +104
Ads recommendation is a prominent service of online advertising systems and has been actively studied. Recent studies indicate that scaling-up and advanced design of the recommenda…
cs.IR2024
InterFormer: Effective Heterogeneous Interaction Learning for Click-Through Rate Prediction
Zhichen Zeng, Xiaolong Liu, Mengyue Hang +25
Click-through rate (CTR) prediction, which predicts the probability of a user clicking an ad, is a fundamental task in recommender systems. The emergence of heterogeneous informati…