activity
20232026
most citedAds Recommendation in a Collapsed and Entangled World

22 citations · 37 across the 10 of their papers we have counts for

collaborators

10 papers

cs.IR2026

FEDIN: Frequency-Enhanced Deep Interest Network for Click-Through Rate Prediction

Zenan Dai, Jinpeng Wang, Junwei Pan +3

Sequential recommendation models often struggle to capture latent periodic patterns in user interests, primarily due to the noise inherent in time-domain behavioral data. While fre…

cs.LG2025

An Efficient Embedding Based Ad Retrieval with GPU-Powered Feature Interaction

Yifan Lei, Jiahua Luo, Tingyu Jiang +7

In large-scale advertising recommendation systems, retrieval serves as a critical component, aiming to efficiently select a subset of candidate ads relevant to user behaviors from…

cs.IR2025

Practice on Long Behavior Sequence Modeling in Tencent Advertising

Xian Hu, Ming Yue, Zhixiang Feng +24

Long-sequence modeling has become an indispensable frontier in recommendation systems for capturing users' long-term preferences. However, user behaviors within advertising domains…

cs.IR2025

Empowering Large Language Model for Sequential Recommendation via Multimodal Embeddings and Semantic IDs

Yuhao Wang, Junwei Pan, Xinhang Li +6

Sequential recommendation (SR) aims to capture users' dynamic interests and sequential patterns based on their historical interactions. Recently, the powerful capabilities of large…

cs.LG2025

Large Foundation Model for Ads Recommendation

Shangyu Zhang, Shijie Quan, Zhongren Wang +30

Online advertising relies on accurate recommendation models, with recent advances using pre-trained large-scale foundation models (LFMs) to capture users' general interests across…

cs.IR2024

LEADRE: Multi-Faceted Knowledge Enhanced LLM Empowered Display Advertisement Recommender System

Fengxin Li, Yi Li, Yue Liu +11

Display advertising provides significant value to advertisers, publishers, and users. Traditional display advertising systems utilize a multi-stage architecture consisting of retri…

cs.IR2024

Crocodile: Cross Experts Covariance for Disentangled Learning in Multi-Domain Recommendation

Zhutian Lin, Junwei Pan, Haibin Yu +7

Multi-domain learning (MDL) has become a prominent topic in enhancing the quality of personalized services. It's critical to learn commonalities between domains and preserve the di…

cs.IR2024★ 15 cited

Deep Pattern Network for Click-Through Rate Prediction

Hengyu Zhang, Junwei Pan, Dapeng Liu +2

Click-through rate (CTR) prediction tasks play a pivotal role in real-world applications, particularly in recommendation systems and online advertising. A significant research bran…

cs.IR2024★ 22 cited

Ads Recommendation in a Collapsed and Entangled World

Junwei Pan, Wei Xue, Ximei Wang +7

We present Tencent's ads recommendation system and examine the challenges and practices of learning appropriate recommendation representations. Our study begins by showcasing our a…

cs.LG2023

Decoupled Training: Return of Frustratingly Easy Multi-Domain Learning

Ximei Wang, Junwei Pan, Xingzhuo Guo +2

Multi-domain learning (MDL) aims to train a model with minimal average risk across multiple overlapping but non-identical domains. To tackle the challenges of dataset bias and doma…