2 citations · 3 across the 14 of their papers we have counts for
7 papers · 1 filter
Strategy-Aware Parameter-Efficient Adaptation for LLM-based Auto-Bidding
Songyue Cai, Lianyu Wang, Shan Gu +4
Advertising bidding has evolved from manual strategies to auto-bidding systems better adapted for large-scale, dynamic auction environments. While recent advances in Large Language…
TransRetrieval: Scaling Up Transformer-Based Retrieval for Industrial Recommendation
Zhifei Zheng, Yunfei Liu, Bin Liu +7
Applying scaling laws to recommendation retrieval is hindered by feature heterogeneity: naively stacking Transformer layers yields diminishing returns because heterogeneous fields…
LoopCTR: Unlocking the Loop Scaling Power for Click-Through Rate Prediction
Jiakai Tang, Runfeng Zhang, Weiqiu Wang +7
Scaling Transformer-based click-through rate (CTR) models by stacking more parameters brings growing computational and storage overhead, creating a widening gap between scaling amb…
MOON Embedding: Multimodal Representation Learning for E-commerce Search Advertising
Chenghan Fu, Daoze Zhang, Yukang Lin +8
We introduce MOON, our comprehensive set of sustainable iterative practices for multimodal representation learning for e-commerce applications. MOON has already been fully deployed…
From Scaling to Structured Expressivity: Rethinking Transformers for CTR Prediction
Bencheng Yan, Yuejie Lei, Zhiyuan Zeng +7
Despite massive investments in scale, deep models for click-through rate (CTR) prediction often exhibit rapidly diminishing returns -- a stark contrast to the {predictable scaling…
Think before Recommendation: Autonomous Reasoning-enhanced Recommender
Xiaoyu Kong, Junguang Jiang, Bin Liu +6
The core task of recommender systems is to learn user preferences from historical user-item interactions. With the rapid development of large language models (LLMs), recent researc…
Reinforced Preference Optimization for Recommendation
Junfei Tan, Yuxin Chen, An Zhang +7
Recent breakthroughs in large language models (LLMs) have fundamentally shifted recommender systems from discriminative to generative paradigms, where user behavior modeling is ach…