3 citations · 8 across the 17 of their papers we have counts for
18 papers
Learning Deployable Causal Action Geometry under Temporal Non-Stationarity
Changjian Liu, Tianyu Wang, Yuwei Xu +6
Learning a response law for continuous decisions from observational time series is central to many real-world decision systems, yet temporal non-stationarity poses a fundamental ch…
Multi-channel Uplift Policy Learning
Changjian Liu, Tianyu Wang, Xiaoxuan Deng +7
E-commerce platforms must allocate fixed marketing budgets across multiple channels to maximize business utility. However, standard predict-then-optimize (PTO) paradigms fail in th…
AIGB-R1: Self-Evolving Generative Auto-Bidding via Hierarchical Planner-Executor Optimization
Yuejia Dou, Hesong Wang, Xinyu Zhang +6
Auto-bidding plays an essential role in online advertising, automatically adjusting bids for advertisers to optimize their commercial goals. The emerging AI-Generated Bidding (AIGB…
VAO: Validation-Aligned Optimization for Cross-Task Generative Auto-Bidding
Yiqin Lv, Zhiyu Mou, Miao Xu +9
Generative auto-bidding has demonstrated strong performance in online advertising, yet it often suffers from data scarcity in small-scale settings with limited advertiser participa…
Enhancing Generative Auto-bidding with Offline Reward Evaluation and Policy Search
Zhiyu Mou, Yiqin Lv, Miao Xu +9
Auto-bidding is a critical tool for advertisers to improve advertising performance. Recent progress has demonstrated that AI-Generated Bidding (AIGB), which learns a conditional ge…
Bidding-Aware Retrieval for Multi-Stage Consistency in Online Advertising
Bin Liu, Yunfei Liu, Ziru Xu +4
Online advertising systems typically use a cascaded architecture to manage massive requests and candidate volumes, where the ranking stages allocate traffic based on eCPM (predicte…
Beyond Advertising: Mechanism Design for Platform-Wide Marketing Service "QuanZhanTui"
Ningyuan Li, Zhilin Zhang, Tianyan Long +8
On e-commerce platforms, sellers typically bid for impressions from ad traffic to promote their products. However, for most sellers, the majority of their sales come from organic t…
Large-Scale Auto-bidding with Nash Equilibrium Constraints
Zhiyu Mou, Miao Xu, Rongquan Bai +4
Auto-bidding has become a cornerstone of modern online advertising platforms, enabling many advertisers to automate bidding at scale and optimize campaign performance. However, pre…
Large Language Model as Universal Retriever in Industrial-Scale Recommender System
Junguang Jiang, Yanwen Huang, Bin Liu +6
In real-world recommender systems, different retrieval objectives are typically addressed using task-specific datasets with carefully designed model architectures. We demonstrate t…
An Adaptable Budget Planner for Enhancing Budget-Constrained Auto-Bidding in Online Advertising
Zhijian Duan, Yusen Huo, Tianyu Wang +6
In online advertising, advertisers commonly utilize auto-bidding services to bid for impression opportunities. A typical objective of the auto-bidder is to optimize the advertiser'…
AuctionNet: A Novel Benchmark for Decision-Making in Large-Scale Games
Kefan Su, Yusen Huo, Zhilin Zhang +5
Decision-making in large-scale games is an essential research area in artificial intelligence (AI) with significant real-world impact. However, the limited access to realistic larg…
Contextual Generative Auction with Permutation-level Externalities for Online Advertising
Ruitao Zhu, Yangsu Liu, Dagui Chen +7
Online advertising has become a core revenue driver for the internet industry, with ad auctions playing a crucial role in ensuring platform revenue and advertiser incentives. Tradi…
Explainable LLM-driven Multi-dimensional Distillation for E-Commerce Relevance Learning
Gang Zhao, Ximing Zhang, Chenji Lu +5
Effective query-item relevance modeling is pivotal for enhancing user experience and safeguarding user satisfaction in e-commerce search systems. Recently, benefiting from the vast…
AIGB: Generative Auto-bidding via Conditional Diffusion Modeling
Jiayan Guo, Yusen Huo, Zhilin Zhang +5
Auto-bidding plays a crucial role in facilitating online advertising by automatically providing bids for advertisers. Reinforcement learning (RL) has gained popularity for auto-bid…
Automated Deterministic Auction Design with Objective Decomposition
Zhijian Duan, Haoran Sun, Yichong Xia +6
Identifying high-revenue mechanisms that are both dominant strategy incentive compatible (DSIC) and individually rational (IR) is a fundamental challenge in auction design. While t…
Calibration-compatible Listwise Distillation of Privileged Features for CTR Prediction
Xiaoqiang Gui, Yueyao Cheng, Xiang-Rong Sheng +6
In machine learning systems, privileged features refer to the features that are available during offline training but inaccessible for online serving. Previous studies have recogni…
Learning against Non-credible Auctions
Qian Wang, Xuanzhi Xia, Zongjun Yang +7
The standard framework of online bidding algorithm design assumes that the seller commits himself to faithfully implementing the rules of the adopted auction. However, the seller m…
Robust Representation Learning for Unified Online Top-K Recommendation
Minfang Lu, Yuchen Jiang, Huihui Dong +9
In large-scale industrial e-commerce, the efficiency of an online recommendation system is crucial in delivering highly relevant item/content advertising that caters to diverse bus…