1 citations · 1 across the 2 of their papers we have counts for
2 papers
cs.GT2025
No-Regret Online Autobidding Algorithms in First-price Auctions
Yuan Deng, Yilin Li, Wei Tang +1
Automated bidding to optimize online advertising with various constraints, e.g. ROI constraints and budget constraints, is widely adopted by advertisers. A key challenge lies in de…
cs.GT2024★ 1 cited
Auto-bidding and Auctions in Online Advertising: A Survey
Gagan Aggarwal, Ashwinkumar Badanidiyuru, Santiago R. Balseiro +23
In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opp…