25 citations · 35 across the 4 of their papers we have counts for
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cs.DM2007★ 1 cited
Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets
Ralphe Wiggins, John A. Tomlin
This paper describes an optimization model for setting bid levels for certain types of advertisements on web pages. This model is non-convex, but we are able to obtain optimal or n…
cs.DM2007★ 3 cited
Constructing a maximum utility slate of on-line advertisements
S. Sathiya Keerthi, John A. Tomlin
We present an algorithm for constructing an optimal slate of sponsored search advertisements which respects the ordering that is the outcome of a generalized second price auction,…