25 citations · 35 across the 4 of their papers we have counts for
4 papers
SHALE: An Efficient Algorithm for Allocation of Guaranteed Display Advertising
Vijay Bharadwaj, Peiji Chen, Wenjing Ma +5
Motivated by the problem of optimizing allocation in guaranteed display advertising, we develop an efficient, lightweight method of generating a compact {\em allocation plan} that…
Inventory Allocation for Online Graphical Display Advertising
Jian Yang, Erik Vee, Sergei Vassilvitskii +4
We discuss a multi-objective/goal programming model for the allocation of inventory of graphical advertisements. The model considers two types of campaigns: guaranteed delivery (GD…
Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets
Ralphe Wiggins, John A. Tomlin
This paper describes an optimization model for setting bid levels for certain types of advertisements on web pages. This model is non-convex, but we are able to obtain optimal or n…
Constructing a maximum utility slate of on-line advertisements
S. Sathiya Keerthi, John A. Tomlin
We present an algorithm for constructing an optimal slate of sponsored search advertisements which respects the ordering that is the outcome of a generalized second price auction,…