6 papers · 1 filter
Positive and negative word of mouth in the United States
Shawn Berry
Word of mouth is a process by which consumers transmit positive or negative sentiment to other consumers about a business. While this process has long been recognized as a type of…
Distrust of social media influencers in America
Shawn Berry
The popularity of social media influencers (SMI) as a means for businesses and causes to engage with the public and develop followers is undeniable. However, the use of SMI have be…
Consumer lying in online reviews: recent evidence
Shawn Berry
The persistence of lying by some consumers in their online posts of experiences with businesses is problematic, and taints the global pool of information that is used for decision…
Prediction of retail chain failure: examples of recent U.S. retail failures
Shawn Berry
Over the last several years, several well-established and prominent brick-and-mortar retail chains have ceased operations, raising concerns for something that some have referred to…
Is the price right? Reconceptualizing price and income elasticity to anticipate price perception issues
Shawn Berry
Price perception by consumers represents a challenge to the ability of a business to correctly and profitably price and sell their products or services in a given market and any ne…
Fake Google restaurant reviews and the implications for consumers and restaurants
Shawn Berry
The use of online reviews to aid with purchase decisions is popular among consumers as it is a simple heuristic tool based on the reported experiences of other consumers. However,…