14 citations · 15 across the 13 of their papers we have counts for
6 papers · 1 filter
Evolving Creatives with Clicks: CTR-Driven Advertising image Editing via Attribute Disentanglement and Preference Alignment
Xu Zhang, Haohan Wang, Zheng Zhang +9
The optimization objective for e-commerce advertising creatives has shifted from aesthetic quality to online business metrics like click-through rate (CTR). Recent methods generate…
AdSpark: A Large-Scale Dataset and Benchmark for Product-Centric Advertisement Video Generation
Zhifei Yang, Zhao Jiang, Keyang Lu +6
Product-centric advertisement video generation aims to create promotional videos that preserve fine-grained product identity while presenting selling points through coherent multi-…
Design Your Ad: Personalized Advertising Image and Text Generation with Unified Autoregressive Models
Yexing Xu, Wei Feng, Shen Zhang +15
Generating realistic and user-preferred advertisements is a key challenge in e-commerce. Existing approaches utilize multiple independent models driven by click-through-rate (CTR)…
KD-CVG: A Knowledge-Driven Approach for Creative Video Generation
Linkai Liu, Wei Feng, Xi Zhao +9
Creative Generation (CG) leverages generative models to automatically produce advertising content that highlights product features, and it has been a significant focus of recent re…
InnoAds-Composer: Efficient Condition Composition for E-Commerce Poster Generation
Yuxin Qin, Ke Cao, Haowei Liu +13
E-commerce product poster generation aims to automatically synthesize a single image that effectively conveys product information by presenting a subject, text, and a designed styl…
One Size, Many Fits: Aligning Diverse Group-Wise Click Preferences in Large-Scale Advertising Image Generation
Shuo Lu, Haohan Wang, Wei Feng +14
Advertising image generation has increasingly focused on online metrics like Click-Through Rate (CTR), yet existing approaches adopt a ``one-size-fits-all" strategy that optimizes…