14 citations · 15 across the 13 of their papers we have counts for
15 papers
Evolving Creatives with Clicks: CTR-Driven Advertising image Editing via Attribute Disentanglement and Preference Alignment
Xu Zhang, Haohan Wang, Zheng Zhang +9
The optimization objective for e-commerce advertising creatives has shifted from aesthetic quality to online business metrics like click-through rate (CTR). Recent methods generate…
AdSpark: A Large-Scale Dataset and Benchmark for Product-Centric Advertisement Video Generation
Zhifei Yang, Zhao Jiang, Keyang Lu +6
Product-centric advertisement video generation aims to create promotional videos that preserve fine-grained product identity while presenting selling points through coherent multi-…
Design Your Ad: Personalized Advertising Image and Text Generation with Unified Autoregressive Models
Yexing Xu, Wei Feng, Shen Zhang +15
Generating realistic and user-preferred advertisements is a key challenge in e-commerce. Existing approaches utilize multiple independent models driven by click-through-rate (CTR)…
KD-CVG: A Knowledge-Driven Approach for Creative Video Generation
Linkai Liu, Wei Feng, Xi Zhao +9
Creative Generation (CG) leverages generative models to automatically produce advertising content that highlights product features, and it has been a significant focus of recent re…
InnoAds-Composer: Efficient Condition Composition for E-Commerce Poster Generation
Yuxin Qin, Ke Cao, Haowei Liu +13
E-commerce product poster generation aims to automatically synthesize a single image that effectively conveys product information by presenting a subject, text, and a designed styl…
One Size, Many Fits: Aligning Diverse Group-Wise Click Preferences in Large-Scale Advertising Image Generation
Shuo Lu, Haohan Wang, Wei Feng +14
Advertising image generation has increasingly focused on online metrics like Click-Through Rate (CTR), yet existing approaches adopt a ``one-size-fits-all" strategy that optimizes…
MoFu: Scale-Aware Modulation and Fourier Fusion for Multi-Subject Video Generation
Run Ling, Ke Cao, Jian Lu +15
Multi-subject video generation aims to synthesize videos from textual prompts and multiple reference images, ensuring that each subject preserves natural scale and visual fidelity.…
AutoPP: Towards Automated Product Poster Generation and Optimization
Jiahao Fan, Yuxin Qin, Wei Feng +10
Product posters blend striking visuals with informative text to highlight the product and capture customer attention. However, crafting appealing posters and manually optimizing th…
Uni-Layout: Integrating Human Feedback in Unified Layout Generation and Evaluation
Shuo Lu, Yanyin Chen, Wei Feng +7
Layout generation plays a crucial role in enhancing both user experience and design efficiency. However, current approaches suffer from task-specific generation capabilities and pe…
CTR-Driven Advertising Image Generation with Multimodal Large Language Models
Xingye Chen, Wei Feng, Zhenbang Du +16
In web data, advertising images are crucial for capturing user attention and improving advertising effectiveness. Most existing methods generate background for products primarily f…
Towards Reliable Advertising Image Generation Using Human Feedback
Zhenbang Du, Wei Feng, Haohan Wang +10
In the e-commerce realm, compelling advertising images are pivotal for attracting customer attention. While generative models automate image generation, they often produce substand…
RTQ: Rethinking Video-language Understanding Based on Image-text Model
Xiao Wang, Yaoyu Li, Tian Gan +3
Recent advancements in video-language understanding have been established on the foundation of image-text models, resulting in promising outcomes due to the shared knowledge betwee…
Generate E-commerce Product Background by Integrating Category Commonality and Personalized Style
Haohan Wang, Wei Feng, Yaoyu Li +5
The state-of-the-art methods for e-commerce product background generation suffer from the inefficiency of designing product-wise prompts when scaling up the production, as well as…
Planning and Rendering: Towards Product Poster Generation with Diffusion Models
Zhaochen Li, Fengheng Li, Wei Feng +8
Product poster generation significantly optimizes design efficiency and reduces production costs. Prevailing methods predominantly rely on image-inpainting methods to generate clea…
Relation-Aware Diffusion Model for Controllable Poster Layout Generation
Fengheng Li, An Liu, Wei Feng +8
Poster layout is a crucial aspect of poster design. Prior methods primarily focus on the correlation between visual content and graphic elements. However, a pleasant layout should…