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cs.LG2025
CTR-Driven Advertising Image Generation with Multimodal Large Language Models
Xingye Chen, Wei Feng, Zhenbang Du +16
In web data, advertising images are crucial for capturing user attention and improving advertising effectiveness. Most existing methods generate background for products primarily f…
cs.LG2024
MODRL-TA:A Multi-Objective Deep Reinforcement Learning Framework for Traffic Allocation in E-Commerce Search
Peng Cheng, Huimu Wang, Jinyuan Zhao +8
Traffic allocation is a process of redistributing natural traffic to products by adjusting their positions in the post-search phase, aimed at effectively fostering merchant growth,…