4 papers
CTR-Driven Advertising Image Generation with Multimodal Large Language Models
Xingye Chen, Wei Feng, Zhenbang Du +16
In web data, advertising images are crucial for capturing user attention and improving advertising effectiveness. Most existing methods generate background for products primarily f…
Advancing Re-Ranking with Multimodal Fusion and Target-Oriented Auxiliary Tasks in E-Commerce Search
Enqiang Xu, Xinhui Li, Zhigong Zhou +6
In the rapidly evolving field of e-commerce, the effectiveness of search re-ranking models is crucial for enhancing user experience and driving conversion rates. Despite significan…
MODRL-TA:A Multi-Objective Deep Reinforcement Learning Framework for Traffic Allocation in E-Commerce Search
Peng Cheng, Huimu Wang, Jinyuan Zhao +8
Traffic allocation is a process of redistributing natural traffic to products by adjusting their positions in the post-search phase, aimed at effectively fostering merchant growth,…
JDRec: Practical Actor-Critic Framework for Online Combinatorial Recommender System
Xin Zhao, Zhiwei Fang, Yuchen Guo +3
A combinatorial recommender (CR) system feeds a list of items to a user at a time in the result page, in which the user behavior is affected by both contextual information and item…