13 citations · 53 across the 57 of their papers we have counts for
15 papers · 1 filter
Dual-Stream MLP is All You Need for CTR Prediction
Kesha Ou, Zhen Tian, Wayne Xin Zhao +3
Click-through rate (CTR) prediction holds a pivotal role in online advertising and recommendation systems, where even small improvements can significantly boost revenue. Existing r…
GenCI: Generative Modeling of User Interest Shift via Cohort-based Intent Learning for CTR Prediction
Kesha Ou, Zhen Tian, Wayne Xin Zhao +2
Click-through rate (CTR) prediction plays a pivotal role in online advertising and recommender systems. Despite notable progress in modeling user preferences from historical behavi…
LARES: Latent Reasoning for Sequential Recommendation
Enze Liu, Bowen Zheng, Xiaolei Wang +4
Sequential recommender systems have become increasingly important in real-world applications that model user behavior sequences to predict their preferences. However, existing sequ…
DeepRec: Towards a Deep Dive Into the Item Space with Large Language Model Based Recommendation
Bowen Zheng, Xiaolei Wang, Enze Liu +5
Recently, large language models (LLMs) have been introduced into recommender systems (RSs), either to enhance traditional recommendation models (TRMs) or serve as recommendation ba…
Universal Item Tokenization for Transferable Generative Recommendation
Bowen Zheng, Hongyu Lu, Yu Chen +2
Recently, generative recommendation has emerged as a promising paradigm, attracting significant research attention. The basic framework involves an item tokenizer, which represents…
Pre-training Generative Recommender with Multi-Identifier Item Tokenization
Bowen Zheng, Enze Liu, Zhongfu Chen +4
Generative recommendation autoregressively generates item identifiers to recommend potential items. Existing methods typically adopt a one-to-one mapping strategy, where each item…