most citedDouble Machine Learning at Scale to Predict Causal Impact of Customer Actions

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cs.LG2024★ 1 cited

Double Machine Learning at Scale to Predict Causal Impact of Customer Actions

Sushant More, Priya Kotwal, Sujith Chappidi +2

Causal Impact (CI) of customer actions are broadly used across the industry to inform both short- and long-term investment decisions of various types. In this paper, we apply the d…

cs.LG2024

Valuing an Engagement Surface using a Large Scale Dynamic Causal Model

Abhimanyu Mukerji, Sushant More, Ashwin Viswanathan Kannan +5

With recent rapid growth in online shopping, AI-powered Engagement Surfaces (ES) have become ubiquitous across retail services. These engagement surfaces perform an increasing rang…