most citedDouble Machine Learning at Scale to Predict Causal Impact of Customer Actions

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cs.LG2024★ 1 cited

Double Machine Learning at Scale to Predict Causal Impact of Customer Actions

Sushant More, Priya Kotwal, Sujith Chappidi +2

Causal Impact (CI) of customer actions are broadly used across the industry to inform both short- and long-term investment decisions of various types. In this paper, we apply the d…