1 citations · 1 across the 14 of their papers we have counts for
6 papers · 1 filter
Multi-Slot Tag Assignment Problem in Billboard Advertisement
Dildar Ali, Suman Banerjee, Yamuna Prasad
Nowadays, billboard advertising has emerged as an effective advertising technique due to higher returns on investment. Given a set of selected slots and tags, how to effectively as…
An Effective Tag Assignment Approach for Billboard Advertisement
Dildar Ali, Harishchandra Kumar, Suman Banerjee +1
Billboard Advertisement has gained popularity due to its significant outrage in return on investment. To make this advertisement approach more effective, the relevant information a…
Influential Billboard Slot Selection under Zonal Influence Constraint
Dildar Ali, Suman Banerjee, Yamuna Prasad
Given billboard and trajectory database, finding a limited number of billboard slots for maximizing the influence is an important problem in the context of billboard advertisement.…
Minimizing Regret in Billboard Advertisement under Zonal Influence Constraint
Dildar Ali, Suman Banerjee, Yamuna Prasad
In a typical billboard advertisement technique, a number of digital billboards are owned by an influence provider, and many advertisers approach the influence provider for a specif…
Towards Regret Free Slot Allocation in Billboard Advertisement
Dildar Ali, Suman Banerjee, Yamuna Prasad
Creating and maximizing influence among the customers is one of the central goals of an advertiser, and hence, remains an active area of research in recent times. In this advertise…
Influential Slot and Tag Selection in Billboard Advertisement
Dildar Ali, Suman Banerjee, Yamuna Prasad
The selection of influential billboard slots remains an important problem in billboard advertisements. Existing studies on this problem have not considered the case of context-spec…