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cs.DB2026
Tag-specific Regret Minimization Problem in Outdoor Advertising
Dildar Ali, Abishek Salaria, Ansh Jasrotia +1
Recently, out-of-home advertising has become a popular marketing technique, due to its higher return on investment. E-commerce houses approach the influence provider to achieve eff…
cs.DB2026
Trajectory-Driven Multi-Product Influence Maximization in Billboard Advertising
Dildar Ali, Suman Banerjee, Rajibul Islam
Billboard Advertising has emerged as an effective out-of-home advertising technique, where the goal is to select a limited number of slots and play advertisement content there, wit…