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Tag-specific Regret Minimization Problem in Outdoor Advertising
Dildar Ali, Abishek Salaria, Ansh Jasrotia +1
Recently, out-of-home advertising has become a popular marketing technique, due to its higher return on investment. E-commerce houses approach the influence provider to achieve eff…
Trajectory-Driven Multi-Product Influence Maximization in Billboard Advertising
Dildar Ali, Suman Banerjee, Rajibul Islam
Billboard Advertising has emerged as an effective out-of-home advertising technique, where the goal is to select a limited number of slots and play advertisement content there, wit…
Balanced Popularity in Multi-Product Billboard Advertisement
Dildar Ali, Suman Banerjee, Yamuna Prasad
The billboard advertisement has emerged as an effective out-of-home advertisement technique where the objective is to choose a limited number of slots to play some advertisement co…
Influential Billboard Slot Selection under Zonal Influence Constraint
Dildar Ali, Suman Banerjee, Yamuna Prasad
Given billboard and trajectory database, finding a limited number of billboard slots for maximizing the influence is an important problem in the context of billboard advertisement.…
Minimizing Regret in Billboard Advertisement under Zonal Influence Constraint
Dildar Ali, Suman Banerjee, Yamuna Prasad
In a typical billboard advertisement technique, a number of digital billboards are owned by an influence provider, and many advertisers approach the influence provider for a specif…
Influential Billboard Slot Selection using Spatial Clustering and Pruned Submodularity Graph
Dildar Ali, Suman Banerjee, Yamuna Prasad
Billboard advertising is a popular out-of-home advertising technique adopted by commercial houses. Companies own billboards and offer them to commercial houses on a payment basis.…
Influential Billboard Slot Selection using Pruned Submodularity Graph
Dildar Ali, Suman Banerjee, Yamuna Prasad
Billboard Advertisement has emerged as an effective out-of-home advertisement technique and adopted by many commercial houses. In this case, the billboards are owned by some compan…