1 citations · 1 across the 5 of their papers we have counts for
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Auto-bidding and Auctions in Online Advertising: A Survey
Gagan Aggarwal, Ashwinkumar Badanidiyuru, Santiago R. Balseiro +23
In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opp…
Platform Competition in the Autobidding World
Gagan Aggarwal, Andres Perlroth, Ariel Schvartzman +1
We study the problem of auction design for advertising platforms that face strategic advertisers who are bidding across platforms. Each advertiser's goal is to maximize their total…
No-Regret Algorithms in non-Truthful Auctions with Budget and ROI Constraints
Gagan Aggarwal, Giannis Fikioris, Mingfei Zhao
Advertisers increasingly use automated bidding to optimize their ad campaigns on online advertising platforms. Autobidding optimizes an advertiser's objective subject to various co…