1 citations · 1 across the 2 of their papers we have counts for
2 papers
cs.GT2024★ 1 cited
Auto-bidding and Auctions in Online Advertising: A Survey
Gagan Aggarwal, Ashwinkumar Badanidiyuru, Santiago R. Balseiro +23
In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opp…
cs.GT2024
No-Regret Algorithms in non-Truthful Auctions with Budget and ROI Constraints
Gagan Aggarwal, Giannis Fikioris, Mingfei Zhao
Advertisers increasingly use automated bidding to optimize their ad campaigns on online advertising platforms. Autobidding optimizes an advertiser's objective subject to various co…