1 citations · 1 across the 9 of their papers we have counts for
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Doubly Robust Estimation of Causal Effect on CVR with Targeted Regularization
Jiayi Dan, Bo Li, Lu Deng +1
Post-click conversion rate (CVR) is a key metric in various scenarios including e-commerce and advertising, reflecting the efficiency and user experience in the second stage of the…
Causal Estimation of Share-Induced Engagement with Flywheel Effects
Weitao Cheng, Yilin Li, Yong Wang +1
Sustainable user growth in online platforms depends not only on acquiring new users but also on reactivating and engaging existing ones through social sharing features. A well-desi…
Design-based edge-level causal inference with machine learning assisted covariate adjustment
Haoyang Yu, Yilin Li, Lu Deng +3
We study design-based causal inference for edge-level outcomes in directed networks under dyadic interference. In this setting, outcomes are defined on directed edges and depend on…
Journey to the Centre of Cluster: Harnessing Interior Nodes for A/B Testing under Network Interference
Qianyi Chen, Anpeng Wu, Bo Li +2
A/B testing on platforms often faces challenges from network interference, where a unit's outcome depends not only on its own treatment but also on the treatments of its network ne…