1 citations · 1 across the 4 of their papers we have counts for
4 papers
Doubly Robust Estimation of Causal Effect on CVR with Targeted Regularization
Jiayi Dan, Bo Li, Lu Deng +1
Post-click conversion rate (CVR) is a key metric in various scenarios including e-commerce and advertising, reflecting the efficiency and user experience in the second stage of the…
Causal Estimation of Share-Induced Engagement with Flywheel Effects
Weitao Cheng, Yilin Li, Yong Wang +1
Sustainable user growth in online platforms depends not only on acquiring new users but also on reactivating and engaging existing ones through social sharing features. A well-desi…
Journey to the Centre of Cluster: Harnessing Interior Nodes for A/B Testing under Network Interference
Qianyi Chen, Anpeng Wu, Bo Li +2
A/B testing on platforms often faces challenges from network interference, where a unit's outcome depends not only on its own treatment but also on the treatments of its network ne…
Optimized Covariance Design for AB Test on Social Network under Interference
Qianyi Chen, Bo Li, Lu Deng +1
Online A/B tests have become increasingly popular and important for social platforms. However, accurately estimating the global average treatment effect (GATE) has proven to be cha…