3 citations · 7 across the 17 of their papers we have counts for
6 papers · 1 filter
HOB: A Holistically Optimized Bidding Strategy under Heterogeneous Bidding Environments
Qi Li, Wendong Huang, Qichen Ye +9
Optimizing a single advertising campaign across heterogeneous channels is a central challenge in industrial autobidding. Auction mechanisms vary across channels in ranking rules (p…
Beyond Advertising: Mechanism Design for Platform-Wide Marketing Service "QuanZhanTui"
Ningyuan Li, Zhilin Zhang, Tianyan Long +8
On e-commerce platforms, sellers typically bid for impressions from ad traffic to promote their products. However, for most sellers, the majority of their sales come from organic t…
An Adaptable Budget Planner for Enhancing Budget-Constrained Auto-Bidding in Online Advertising
Zhijian Duan, Yusen Huo, Tianyu Wang +6
In online advertising, advertisers commonly utilize auto-bidding services to bid for impression opportunities. A typical objective of the auto-bidder is to optimize the advertiser'…
Contextual Generative Auction with Permutation-level Externalities for Online Advertising
Ruitao Zhu, Yangsu Liu, Dagui Chen +7
Online advertising has become a core revenue driver for the internet industry, with ad auctions playing a crucial role in ensuring platform revenue and advertiser incentives. Tradi…
Automated Deterministic Auction Design with Objective Decomposition
Zhijian Duan, Haoran Sun, Yichong Xia +6
Identifying high-revenue mechanisms that are both dominant strategy incentive compatible (DSIC) and individually rational (IR) is a fundamental challenge in auction design. While t…
Learning against Non-credible Auctions
Qian Wang, Xuanzhi Xia, Zongjun Yang +7
The standard framework of online bidding algorithm design assumes that the seller commits himself to faithfully implementing the rules of the adopted auction. However, the seller m…