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cs.DB2024
Influential Billboard Slot Selection under Zonal Influence Constraint
Dildar Ali, Suman Banerjee, Yamuna Prasad
Given billboard and trajectory database, finding a limited number of billboard slots for maximizing the influence is an important problem in the context of billboard advertisement.…
cs.DB2023
Influential Billboard Slot Selection using Spatial Clustering and Pruned Submodularity Graph
Dildar Ali, Suman Banerjee, Yamuna Prasad
Billboard advertising is a popular out-of-home advertising technique adopted by commercial houses. Companies own billboards and offer them to commercial houses on a payment basis.…
cs.DB2022
Influential Billboard Slot Selection using Pruned Submodularity Graph
Dildar Ali, Suman Banerjee, Yamuna Prasad
Billboard Advertisement has emerged as an effective out-of-home advertisement technique and adopted by many commercial houses. In this case, the billboards are owned by some compan…