6 papers
Multi-Slot Tag Assignment Problem in Billboard Advertisement
Dildar Ali, Suman Banerjee, Yamuna Prasad
Nowadays, billboard advertising has emerged as an effective advertising technique due to higher returns on investment. Given a set of selected slots and tags, how to effectively as…
An Effective Tag Assignment Approach for Billboard Advertisement
Dildar Ali, Harishchandra Kumar, Suman Banerjee +1
Billboard Advertisement has gained popularity due to its significant outrage in return on investment. To make this advertisement approach more effective, the relevant information a…
Influential Billboard Slot Selection under Zonal Influence Constraint
Dildar Ali, Suman Banerjee, Yamuna Prasad
Given billboard and trajectory database, finding a limited number of billboard slots for maximizing the influence is an important problem in the context of billboard advertisement.…
Towards Regret Free Slot Allocation in Billboard Advertisement
Dildar Ali, Suman Banerjee, Yamuna Prasad
Creating and maximizing influence among the customers is one of the central goals of an advertiser, and hence, remains an active area of research in recent times. In this advertise…
Influential Billboard Slot Selection using Spatial Clustering and Pruned Submodularity Graph
Dildar Ali, Suman Banerjee, Yamuna Prasad
Billboard advertising is a popular out-of-home advertising technique adopted by commercial houses. Companies own billboards and offer them to commercial houses on a payment basis.…
Influential Billboard Slot Selection using Pruned Submodularity Graph
Dildar Ali, Suman Banerjee, Yamuna Prasad
Billboard Advertisement has emerged as an effective out-of-home advertisement technique and adopted by many commercial houses. In this case, the billboards are owned by some compan…