9 citations · 14 across the 4 of their papers we have counts for
5 papers
Auto-bidding and Auctions in Online Advertising: A Survey
Gagan Aggarwal, Ashwinkumar Badanidiyuru, Santiago R. Balseiro +23
In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opp…
Efficiency of the Generalized Second-Price Auction for Value Maximizers
Yuan Deng, Mohammad Mahdian, Jieming Mao +3
We study the price of anarchy of the generalized second-price auction where bidders are value maximizers (i.e., autobidders). We show that in general the price of anarchy can be as…
Multi-channel Autobidding with Budget and ROI Constraints
Yuan Deng, Negin Golrezaei, Patrick Jaillet +2
In digital online advertising, advertisers procure ad impressions simultaneously on multiple platforms, or so-called channels, such as Google Ads, Meta Ads Manager, etc., each of w…
Autobidding Auctions in the Presence of User Costs
Yuan Deng, Jieming Mao, Vahab Mirrokni +2
We study autobidding ad auctions with user costs, where each bidder is value-maximizing subject to a return-over-investment (ROI) constraint, and the seller aims to maximize the so…
Efficiency of the First-Price Auction in the Autobidding World
Yuan Deng, Jieming Mao, Vahab Mirrokni +2
We study the price of anarchy of the first-price auction in the autobidding world, where bidders can be either utility maximizers (i.e., traditional bidders) or value maximizers (i…