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Huiran Li

3 papers hereh-index 370 citations8 works total

Matching runs newest-first, so older work may not be attached to this profile yet.

author position
  • first author3

Across the 3 of 3 papers where every author was matched, so the position is known.

fields
  • cs.AI1
  • cs.GT1
  • cs.IR1

identity via Semantic Scholar / OpenAlex

most citedOptimal Keywords Grouping in Sponsored Search Advertising under Uncertain Environments

29 citations · 48 across the 3 of their papers we have counts for

collaborators
Showing cs.AIShow all

1 paper · 1 filter

cs.AI2022★ 29 cited

Optimal Keywords Grouping in Sponsored Search Advertising under Uncertain Environments

Huiran Li, Yanwu Yang

In sponsored search advertising, advertisers need to make a series of keyword decisions. Among them, how to group these keywords to form several adgroups within a campaign is a cha…

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Not affiliated with arXiv. Researcher data from Semantic Scholar (ODC-BY) and OpenAlex.